iAd, advertising according to Apple

At the launch of IPhone OS 4, Steve Jobs announced many innovations to the iPhone operating system, in particular Multitasking (the ability to use multiple applications simultaneously) and iAd, the advertising platform for Apps. Steve Jobs articulates his reasoning...

Media and Venture Capital

Venture Capital’s main aim is to financially and professionally support start-ups who are able to concretely develop innovative products and services from ideas and insights, transforming them into companies. Venture Capital is therefore a fundamental element of the...

Paperlit, Italian entrepreneurship in Silicon Valley

Great stories of Italian entrepreneurship abroad testify how Italian creativity, that particular ability to combine creative intuition and commercial awareness, is much appreciated and sought after. Paperlit is such an example, and a case of uncharacteristic...

Innovation and the law of large numbers

Professionally I have had the opportunity to work both for start-ups and for large and established companies. More recently I have experienced working in a start-up which became one of the most successful companies in history. I have learned that size matters, and...

Innovation and management of values ​​in the company

In the first instance, every company represents a physical and cultural place of collaboration between people, and therefore has a unique and inalterable social dimension based on the amalgamation of values, culture and purpose. Often this dimension tends not to be...

Digital technology is the answer to the economic slowdown

History teaches us that it is in times of slowing that the truly winning business realities emerge and today’s one is undoubtedly the first serious slowdown since the beginning of what many have christened the digital age. While not knowing how long the current...